design

Designing for Awful

One of the most profound, fun, and engaging techniques for creating an attractive service or product design is oddly focused on the exact opposite: Designing for Awful. How to use this This strategy is as simple as it is effective. When workshopping ideas allot some time to have participants develop ideas and designs for the

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Inspiration As Outcome

Anyone working in design or consulting knows that no amount of advice will guarantee action with your clients or colleagues. Great, thoughtful designs are important to success yet are not guarantees for adoption. What is critical above all is that designs inspire people. Without inspiration and excitement, there is no action. Designer Bruce Mau came

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