Strategic Design for Health Systems

Strategy, Design, Evaluation, and Performance for Health Systems Impact

Cense is a full-service strategic design and innovation partner for health leaders seeking to innovate, adapt, create, and sustain the best in networked organizations for their teams, networks,and themselves.

Our specialty is strategy, evaluation, and design for complexity with networked organizations.

We connect strategy, service design, evaluation, and leadership support together to help leaders achieve health impact in complex conditions.

We work with organizations that are networked internally and externally that require strategy, leadership, evaluation and design approaches that recognize the complexity that these relationships bring. Whether you’re working as a public health unit, a complex care facility, a government service, a research or practice network, or a member-based professional organization, our advisory, design, and evaluation services are set up with your organization in mind.

We are here to help you find your way through complexity, tell the story of your program, measure impact, and achieve more than you thought possible, while maintaining your health as a leadership team. We are here to help you achieve more, together, across your leadership team, your organization, and your network.


About Cense

I’m Cameron Norman, the founder of Cense. I’ve spent over two decades working at the intersection of health, design, and complexity — as a consultant-pracitioner, educator, and researcher.

I trained as an organizational and community psychologist in public health, and have studied and taught systems and design thinking. I’ve also spent my career as an evaluator, working at the intersection of health and social impact.

As Principal, I lead our to work in helping networked organizations connect, collaborate, and create in ways that achieve health systems impact.

Dr. Cameron Norman, Principal of Cense.

Cense has a team of associates with deep expertise in health systems, evaluation, service design, and behavioural science to serve leaders seeking to innovate, grow, and shape their organization’s impact.

Design isn’t just about what we make, but what we become in the process of making things that matter.

Our Approach to Design for Health Systems

We work with networked leaders and organizations to generate health impact. We do this through strategic design, an approach to creating value and impact that connects systems and design thinking with evaluation and leading behavioural science. It brings the science of how we organize and connect (systems) to the means of bringing our intention and ideas into form (design) using the psychology of how we lead, organize, operate and deliver services through networks.

Strategic design creates an organization that can act and adapt when the plan meets reality. It also enkindles the kind of creativity that supports innovation, by working with our clients as partners.

We build the capacity of your organization to think strategically, evaluatively, and creatively to innovate, develop, grow, and sustain.

Our logo tells a story about our work.

We put people at the centre of what we do, connecting them to their roots to ground their actions in their values, mission, aspirations, and talents so that they can flourish, grow, and thrive.

A healthy living system is grounded, free to grow, has strong roots, and is well-connected. We design for living systems – interconnected networks working together to help people flourish.

An illustration that features a human that is also part of a tree with leaves sprouting at the top and roots at the bottom.

We’ve led member-based organizations, supported them, and conducted some of leading research on the science of networks for impact in health organizations. We know how networked organizations work and the complexity they deal with and bring that experience and expertise to you.

An image with the words "I had too much to dream last night"

Evidence You Can Act On: Our Evaluation Advantage

Networked organizations produce value differently than non-networked ones. Why then use standard models designed for linear, contained programs to learn about what you’re doing and how well? Our approach to evaluation is designed with systems, networks, collaboration, and shared value in mind. We create evaluations that are designed for use and engaging for organizations working to create health impact through networks.

Our Design-Driven Evaluation approach is unique and grounded in the science of systems and complexity with strategic design.

We design evaluations, measurement frameworks, and learning systems that help your organization understand what’s working, why, and what to do next. We do this while engaging your members, your colleagues, and use data and evidence to demonstrate and amplify your impact. Our Credentialed Evaluation services connect your evidence to design.

Where Strategy Becomes Service: Practice Networks and Communities of Practice

In your organization, your leadership is dependent upon what happens in your organization and the relationships you have beyond it. Service design for networked organizations means understanding collaboration, sharing, learning, and communication within practice networks and communities of practice.

Our strategic design approach to services is tailored to the needs of practice networks, communities of practice, and those organizations that rely on connections to deliver their value. We’ve worked with public health units, national coalitions, scientific research networks, and governments to connect people together using design-driven approaches to creating impact.

Design is putting form to ideas. Design in networks is about connecting ideas and people.

We connect strategy and evidence using service design to help you channel your talent and deliver programs and services that generate positive impact.


Explore Our Services

Explore our services to learn how we can support your work, and subscribe to our learning resources to stay inspired. Visit our blog and Censemaking for insights on strategic design for innovation and impact.

Our office is located on the ancestral and traditional territory of the Haudenosaunee Confederacy, the Wendat, and the Mississaugas of the New Credit First Nation. We pay respect to this land’s stewards and Elders, past and present, and to the future generations who continue to care for it. At Cense, we are humbly committed to supporting Truth and Reconciliation through our actions, advocacy, listening, and understanding.

Scroll to Top