Cense

Innovation to Impact

Perspective Taking Circles

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The power of perspective is one of the things that differentiates high output and impact innovators from others. It’s easy to get lucky or have good timing, but it’s another to create value when those things don’t happen.

One of the ways we do this is by engaging in some perspective-taking. This simple exercise and question set can help build some of the ‘thought muscles’ that can help encourage us to see, imagine, and engage things differently for creative benefit.

The Exercise

This works best when physically in the same space and can work online as well. What you need is to create a space where people can re-position themselves against a central object that can be almost anything except a ball (because it looks the same from every angle). Place your participants around the object with a comfortable space to sit or stand.

You can do this virtually using a dynamic space like Kumospace or some other virtual reality-like environment. It can also work using a board like Miro or Mural with some designed object in the middle, but it is more awkward.

The idea is that everyone has a chance to literally see things from a different point of view.

This can be done as an observation exercise but is more enhanced when it is combined with drawing. Asking people to draw what they see — no matter what kind of skills or abilities participants have with sketching — is a great means to engage people in thinking more deeply about their perspective.

Once individuals have had time to observe and reflect on what they see, the next step is to have everyone share their perspective. This is where drawings are useful as people can speak to what they drew as drawing focuses us on certain elements and provides a means to account for those perspectives. It also allows others to point to the drawing and make specific, not general comments.

It’s that specificity that is key to illuminating and articulating differences of perspective.

Uses

The role of this method is to reveal how where we sit in a system — even a small one of people interconnected around a shared experience of an object — can have remarkably different perceptions of the same thing in the same space.

It begins to build cultural practices around creating space for exploring and sharing perspectives within an organization and can serve as a base for better organizational design and learning.

It’s simple, engaging, and revealing in its method.

Designing for Awful

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One of the most profound, fun, and engaging techniques for creating an attractive service or product design is oddly focused on the exact opposite: Designing for Awful.

How to use this

This strategy is as simple as it is effective. When workshopping ideas allot some time to have participants develop ideas and designs for the worst possible version of the thing they are designing.

This is a flip of a traditional ideation session where people try to develop suggestions for what to focus on, whom, and what the best use of resources might be. In Designing for Awful, we do the opposite. It is used usually in tandem with ideation sessions that are focused on surfacing ideas in general.

This can be used to frame a service, product or describe the experience of doing something like a survey or participating in an event. It’s a simple, fun, and sometimes counter-intuitive way to surface assumptions, biases, and qualities in what we want, need and don’t want in our design.

Like any ideation-focused exercise, it must be managed appropriately. Individuals need to feel safe in surfacing ideas, free to discuss them, and preferably, offer an opportunity to share at least some of them anonymously. People generally have a lot of fun with this simple exercise.

Benefits

The benefits of this are many.

Firstly, it focuses on the things we tend to avoid — unpleasant feelings, experiences, or sensation — and thus, might be missed in consideration of our design.

It also overcomes an optimism bias. Design is largely a positive-oriented practice where we look to solve problems, not make them. Designing for Awful helps us to move around this bias by looking at what is not addressed.

This approach is also excellent for helping surface values in practice and in specific terms. To illustrate, it’s one thing to speak in a positive or affirmative tone such as a statement like “we value inclusivity.” Designing for Awful could lead us to be specific “Our service is inaccessible to someone with a mobility disability” or “it is sexist” or “our product can only be used by people who are right-handed.” By surfacing what makes something not work we are better able to see what will.

This approach is also excellent in helping, paradoxically, surface what we want by framing things in terms we don’t want. How often have you met someone who first tells you what they don’t want in something before they get to describing what they want?

This allows people to have a little fun and we find that some people are more bold and assertive with their creativity in the negative, than the positive and this technique lets that come out.

Lastly, the exercise can be a useful way to surface who needs to be at the table moving forward. We find that the need for having the voices of certain individuals, groups, roles, or departments in the discussion is better clarified when we consider how bad things would be without them.

Try this out at your next design session or team meeting as part of a check-in and you might find some laughs and some deep insight along with it.

If you want to inspire new thinking and better design in your organization for engagement and impact, reach out and contact us. This is what we do.

Seeing Futures: The Long Now Approach

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No one can see the future, but we can gain a glimpse of what might come and how what we are doing today might take us there by using this technique or tool called The Long Now.

The Long Now involves taking an idea that might be on the horizon or emerging and envisioning what it might look like when adopted and carried into the future. The approach is inspired by long-term thinking and gets us to frame ideas that might be attractive, threatening or unclear today and builds a future for them over time.

Designing with the Long Now

Identify a trend that is emerging and is likely to affect the near-future (e.g., 6-12 months). This could be anything within a STEEP-V (Social, Technological, Economic, Environmental, Political or Values-based trends) framework or something similar.

Now imagine that phenomenon coming into being. This means that children born today will only know the world with this in their lives. They and everyone else will grow up with, interact with, adapt to, adopt, and work with this ‘thing’ in their lives.

Imagine what kind of barriers, enablers, and circumstances will accompany this new thing.

Then imagine what it will look and feel like in five year increments as it evolves along.

To illustrate, consider those people who first encountered the Internet in the early 1990’s and then what it looked like as the decade moved on to the dot-com boom and bust, the dawn of social media, the rise of the app and mobile handset and so on. That’s a retrospective look. What you are doing with The Long Now is creating a prospective, visionary look.

Sketch out a series of snapshots at 5-year intervals that allow you to highlight and uncover ways in which this idea will interact with the systems — technological, social, cultural, and environmental — around it. (Five Year intervals are chosen because it’s enough time to see change, but close enough to be able to stitch together patterns of plausible development between them)

What this approach can do is help see threats, opportunities, and identify possible pitfalls, benefits, and choices that could affect the design of something moving forward. It also is useful as a means of assessing the plausibility or viability of something that is emerging. Could it be a fad or does it have the means to be adopted into the fabric of everyday life?

Taking The Long Now approach provides a small window into a much larger, unknown world ahead to help strategize, design, and anticipate possible futures.

Inspiration As Outcome

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Anyone working in design or consulting knows that no amount of advice will guarantee action with your clients or colleagues. Great, thoughtful designs are important to success yet are not guarantees for adoption.

What is critical above all is that designs inspire people. Without inspiration and excitement, there is no action.

Designer Bruce Mau came to this realization during his teaching when he was asked by trainees how it was that he designed and while he was able to speak to the production and philosophy behind his work, he was stuck with how to describe the process of the work. It was in reflecting upon this process that he came to realize that without inspiration design was dead. Prototypes would not get realized. Design culture within an organization would not change and the kind of transformation and innovation requested by clients and communities would never materialize.

For our clients, we are recommending that inspiration be considered the primary outcome of any project. No matter what kind of process is undertaken to create something — whether it was co-design, expert-driven, or some other model — the end result must be that what you produce must inspire people.

That will not guarantee success, but without it there is near guarantee of failure.

Consider inspiration as the precursor to any kind of innovation adoption or impact and you may find the correlations between those projects where people felt inspired, saw a future vision and felt motivated to act and their overall success rate in being implemented is close to 100 percent.

Do You Need a Chief Learning Officer?

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Innovation is learning transformed into value, by design.

– Cameron Norman, Cense Ltd.

Organizations develop c-suite level roles because of a recognized need for focused strategic action and attention toward a particular aspect of their operations. Finance, Operations, Technology are just some of the areas that have developed into C-level roles and offices in many businesses and non-profits.

What about learning? As with many c-suite portfolios, learning touches everyone in an organization and serves as the fundamental mechanism for resilience, flexibility, and innovation. It’s curious that this role doesn’t exist, which is why we developed it ourselves.

A Chief Learning Officer is someone who is responsible for advancing your organization’s understanding of itself, its innovation activities related to its strategy, and its impact.

Why a CLO?

If your organization is substantially affected by changing markets, social and cultural changes, environmental and health threats, or shifts in human or technological resources, you need a CLO.

Learning is about ensuring you’ve got the sensory capacity to take in what is going on around you to monitor activities inside and outside your organization and within the market. It blends together monitoring and evaluation (M & E) with strategic foresight so you can see what you’ve done, where you are, and where things are going.

A CLO is responsible for not only ensuring you have M & E and trend data but that you use it. The CLO ensures that evidence is brought to the table to guide strategy and support innovation — which is learning transformed into value, by design.

Combined with foresight data, this also means ensuring that your organization calibrates its strategy to suit its needs, changing conditions, and ensures its operations and direction is aimed at the future, not the past. As ice hockey legend Wayne Gretzky once said about why he was so great at his game: he skated where the puck is going, not where it’s been.

The CLO role focuses the organization on these insights.

Building on Strengths

Lastly — and just as importantly — the CLO is responsible for fostering a culture of learning within the organization. This involves ensuring that the talents and skills within the organization are recognized, that staff are provided with the opportunity to share what they know to increase the capacity of the organization as a whole, and that new knowledge, skills, and insights are brought in from the outside.

This job is about knowledge and skills integration. It’s about getting the return on the investments made on people, processes, and innovation as a whole. It’s getting the very best from your best.

Best of all, any organization can do this and create this role for themselves and place learning on the same level as other c-suite priorities as we enter an age of transformation and change. Be ready.

If you want to establish a CLO office in your organization or want a fractional CLO to serve in this role, contact us. Our CLO service is designed for this and is aimed at supporting organizations in becoming their best through learning.