Cense

Innovation to Impact

Inspiration As Outcome

by

Anyone working in design or consulting knows that no amount of advice will guarantee action with your clients or colleagues. Great, thoughtful designs are important to success yet are not guarantees for adoption.

What is critical above all is that designs inspire people. Without inspiration and excitement, there is no action.

Designer Bruce Mau came to this realization during his teaching when he was asked by trainees how it was that he designed and while he was able to speak to the production and philosophy behind his work, he was stuck with how to describe the process of the work. It was in reflecting upon this process that he came to realize that without inspiration design was dead. Prototypes would not get realized. Design culture within an organization would not change and the kind of transformation and innovation requested by clients and communities would never materialize.

For our clients, we are recommending that inspiration be considered the primary outcome of any project. No matter what kind of process is undertaken to create something — whether it was co-design, expert-driven, or some other model — the end result must be that what you produce must inspire people.

That will not guarantee success, but without it there is near guarantee of failure.

Consider inspiration as the precursor to any kind of innovation adoption or impact and you may find the correlations between those projects where people felt inspired, saw a future vision and felt motivated to act and their overall success rate in being implemented is close to 100 percent.

Do You Need a Chief Learning Officer?

by

Innovation is learning transformed into value, by design.

– Cameron Norman, Cense Ltd.

Organizations develop c-suite level roles because of a recognized need for focused strategic action and attention toward a particular aspect of their operations. Finance, Operations, Technology are just some of the areas that have developed into C-level roles and offices in many businesses and non-profits.

What about learning? As with many c-suite portfolios, learning touches everyone in an organization and serves as the fundamental mechanism for resilience, flexibility, and innovation. It’s curious that this role doesn’t exist, which is why we developed it ourselves.

A Chief Learning Officer is someone who is responsible for advancing your organization’s understanding of itself, its innovation activities related to its strategy, and its impact.

Why a CLO?

If your organization is substantially affected by changing markets, social and cultural changes, environmental and health threats, or shifts in human or technological resources, you need a CLO.

Learning is about ensuring you’ve got the sensory capacity to take in what is going on around you to monitor activities inside and outside your organization and within the market. It blends together monitoring and evaluation (M & E) with strategic foresight so you can see what you’ve done, where you are, and where things are going.

A CLO is responsible for not only ensuring you have M & E and trend data but that you use it. The CLO ensures that evidence is brought to the table to guide strategy and support innovation — which is learning transformed into value, by design.

Combined with foresight data, this also means ensuring that your organization calibrates its strategy to suit its needs, changing conditions, and ensures its operations and direction is aimed at the future, not the past. As ice hockey legend Wayne Gretzky once said about why he was so great at his game: he skated where the puck is going, not where it’s been.

The CLO role focuses the organization on these insights.

Building on Strengths

Lastly — and just as importantly — the CLO is responsible for fostering a culture of learning within the organization. This involves ensuring that the talents and skills within the organization are recognized, that staff are provided with the opportunity to share what they know to increase the capacity of the organization as a whole, and that new knowledge, skills, and insights are brought in from the outside.

This job is about knowledge and skills integration. It’s about getting the return on the investments made on people, processes, and innovation as a whole. It’s getting the very best from your best.

Best of all, any organization can do this and create this role for themselves and place learning on the same level as other c-suite priorities as we enter an age of transformation and change. Be ready.

If you want to establish a CLO office in your organization or want a fractional CLO to serve in this role, contact us. Our CLO service is designed for this and is aimed at supporting organizations in becoming their best through learning.

The Personal Inventory Method

by

What’s important to you? It might sound simple, but when we engage in service design the way we ask that question will shape the answers we get.

Keeping with a design-inspired ethos of ‘show, don’t tell’ the Personal Inventory method is a simple means to answer that question of importance for people.

The method is simple, flexible, and can be used in physical, digital, or hybrid contexts so it’s suited to a variety of situations where we might seek to understand the values and beliefs of an audience or particular service user. The Personal Inventory method is a means for participants to gather and catalogue artifacts and evidence of their activities that help answer the question they are posted about what is important to them in a particular context.

Setting Up

The Personal Inventory is shaped around a specific question tied to importance and value within a context. While it can be helpful to ask the question generally, most often we want to focus attention on a particular topic. For example, if we are seeking to design a system that supports patients in navigating their healthcare, we might ask a question: What is important to you about your healthcare experience? Or, What is important to you when being cared for?

The next step is to provide a context for data gathering and presentation. For those who are using digital tools, it might be worth using a platform that is easy to navigate such as a Pinterest board, a shared Google Photos or Flickr folder, or a more sophisticated, but highly modifiable tool like Milannote. The tool should be something that your participants feel comfortable with and this might require some initial training and support.

For using a physical media, a simple scrapbook or posterboard will do.

Gathering, Sharing, and Learning

Provide a timeline for the project that is reasonable and have individuals capture artifacts that represent or illustrate what is important to them. This might include original photos or videos, representative images from the Internet or magazines, even sound recordings. For physical-based projects, this could also including bringing in physical items (or photos of them).

The guidance for the participants is recommended to be light so that individuals aren’t too directed toward a particular ‘idea’ and influenced to give what they think the researcher wants.

Once gathered, the process of ‘show and tell’ can be illuminating for everyone involved. This can be done as part of an individual interview/conversation or as part of a group (with permission from all participants) to allow everyone to speak to what they are sharing. Sometimes items might have a clear explicit meaning and an implicit meaning. The design team has an opportunity to converse with participants and ask further questions to help understand values, behaviours, and memories.

Outcomes

The Personal Inventory method is a creative, visual means to engage participants in research and elicit knowledge about values-in-practice. The opportunities to inquire about things in context and in relation to the problem domain that we are design for is high and it allows individuals to speak to their experience freely in a non-technical way. This method works well for people of various literacy levels and means and can produce insights into what both current designs do (and don’t) and what future designs might consider.

This is a simple method to use. If you want or need help designing your project and using this, reach out and contact us. This is what we do.

Surfacing Invisible Rules

by

What often can hold our change initiatives back are mental models about how or why something happens. Historically, many innovations and discoveries were held back or failed outright because people were unable to see or believe what was in front of them. By asking a set of questions at the outset and throughout your project you can avoid many mishaps.

The scene below from Men In Black illustrates what happens when our mental models about the world get upended and ask a simple question about what we know*. (*Just prior to this scene, Will Smith’s character confronts alien life forms for the first time — something that Tommy Lee Jones’ character already knows and lives with.)

One way to surface these hidden assumptions is through an exercise we might call ‘Invisible Rules‘. This three-part exercise can help you surface and uncover those ‘hidden’ rules we live by that might be holding us back from what we are seeking to change.

The exercise involves asking a series of questions in three stages:

1. Assumptions

  • What assumptions am I operating under?
    • Consider things like people (populations, characteristics, traits, knowledge, skills, preferences), time and timing, the likelihood of success, resources required.
  • How did these assumptions come about?
    • Is the evidence based on fact or folk knowledge?
  • What evidence is there to support that these assumptions are true?
    • Is this evidence still valid? (e.g., is it based on a historical or current position? Has something changed considerably since the evidence was first generated to prompt questions about its relevance?)

2. Design

With these answers, we move to a new set of questions tied to the design of your innovation (project, product, service, etc..)

  • Can I modify any part of the design (e.g., remove, reduce, amplify, or replace) that might make it better?
  • What can I learn (borrow, modify, adapt) from other designs addressing similar issues?

3. Future-casting

Lastly, it is useful to ask yourself three “How might” questions about your innovation.

  • How might this project fail?
    • For whom? Under what conditions?
  • How might we learn about what we’re doing while we’re doing it?
    • The evaluation and reflection metrics, measures, and processes in place to learn what works and doesn’t as you go.
  • How might things change beyond our control?
    • Possible surprises that might sidetrack your plans (e.g., pandemic, government change, policy change).

These simple set of questions can produce an enormous amount of data for you and your team. In just a few hours you might save years of pain and problems and see beyond the fence into the pool of opportunity beyond.

Want help in seeing things differently and asking better questions in your work? There are some simple steps that can help your team see things that others can’t. Contact us. This is what we do.

we’d be happy to help.

Using Theories for Change

by

The concept of Theory of Change is meant to provide program planners and evaluators with guidance on how to make sense of the mechanisms that guide how something transforms. Theory of Change as a technique is usually visual, participatory and consultative in nature, and is something that is developed alongside the program itself. What is given less attention are the change theories that underpin a Theory of Change.

Confused? You’re not alone.

Clarifying this is critical if your Theory of Change is to have any meaning.

Change Theories & Theory of Change

Change theories are based (largely) on psychological and sociological evidence applied to human behaviour at different levels. These levels include:

  • Individuals
  • Groups (e.g., teams, families)
  • Organizations
  • Communities
  • Societies & Systems

Some change theories will apply at all of these levels, while some are designed more specifically for a specific level. For example, Kotter’s 8-step model for leading change is primarily an organizational change theory.

Change theories are meant to describe what is to change and explain how change is to come about. These serve as the bedrock for what a Theory of Change is meant to convey. A Theory of Change links the structures and resources tied to a specific program, unit, or process with various change theories to explain why it should facilitate transformation.

Design Considerations

While we might have a viable change theory, we might not have a strong design. We often see organizations that seek to make changes that their programs or policies were not designed to accomplish. For example, cognitive rational change theories are built upon the basic assumption that knowledge informs attitudes and beliefs which influence behaviour.

If your program or service doesn’t have a design that facilitates information accessibility that allows your end user (those who are the focus of your service) to understand and use that information, it’s unlikely we will see change. Just-in-time knowledge delivery (e.g., doing a Google search) implies that people have the means (e.g., tools and technology), the literacy, the skills, and the opportunity to access and use that knowledge, otherwise it’s not likely to facilitate change.

Being able to locate a family doctor isn’t useful if you can only do it at a time and place when such a professional isn’t needed.

Theories of Change can help us plan our programs and service offerings and plot the points of impact, but without good change theories and design considerations it’s quite possible we won’t achieve what we set out to do.

Want to learn more about how to develop Theories of Change and what an understanding of social and behavioural science and design can do to help you learn and create impactful programs? Contact us. We’d love to connect.