design

What is design thinking? A look at universities

Our principal, Dr. Cameron Norman, was recently interviewed for University Affairs magazine on the topic of design thinking. Speaking with journalist Tim Johnson, Dr. Norman discussed what design and designers offer those seeking to tackle complex, thorny problems. [Dr Norman] notes that designers, especially product designers, are typically experts in conceptualizing problems and solving them– ideal skills […]

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Defining Design

What is design? Design lays at the heart of any endeavour to create something with intention. One of the best and most concise definitions comes from Greg Van Alstyne at the Strategic Innovation Lab at OCADU: “Design is creation for reproduction”   At essence of this definition is the intent to develop a plan —

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