Cense

Innovation to Impact

Inspiration As Outcome

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Anyone working in design or consulting knows that no amount of advice will guarantee action with your clients or colleagues. Great, thoughtful designs are important to success yet are not guarantees for adoption.

What is critical above all is that designs inspire people. Without inspiration and excitement, there is no action.

Designer Bruce Mau came to this realization during his teaching when he was asked by trainees how it was that he designed and while he was able to speak to the production and philosophy behind his work, he was stuck with how to describe the process of the work. It was in reflecting upon this process that he came to realize that without inspiration design was dead. Prototypes would not get realized. Design culture within an organization would not change and the kind of transformation and innovation requested by clients and communities would never materialize.

For our clients, we are recommending that inspiration be considered the primary outcome of any project. No matter what kind of process is undertaken to create something — whether it was co-design, expert-driven, or some other model — the end result must be that what you produce must inspire people.

That will not guarantee success, but without it there is near guarantee of failure.

Consider inspiration as the precursor to any kind of innovation adoption or impact and you may find the correlations between those projects where people felt inspired, saw a future vision and felt motivated to act and their overall success rate in being implemented is close to 100 percent.

Predicting Next Year’s Top Story

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Foresight can involve complex data gathering, sensemaking, and design and also be something as simple as developing the headline for next year’s news.

This simple technique can get your organization started on futures thinking and provide a way to connect the present situation with trends that you are seeing in your industry and the world to strategy and aspirations. This technique gets you to imagine the headlines of the future (what people are writing or saying about your enterprise) and walking back from that or projecting forward to fill in the steps that led you to that outcome.

Setting the Stage

This is an activity that is best done as a group anywhere from 4 to 12 people and can be done in as little as an hour, although it can be done over a longer period of time in single or multiple sessions if you wish to go deeper into the assumptions and models for the future.

It’s important to frame the exercise by choosing whether you want headlines for the organization or a specific project or product. It doesn’t matter who these imaginary headlines are to be written by (e.g., journalists, industry professionals), however, it does help to imagine what context they are to be written (e.g., news media, business press, industry news outlets, professional associations, peers). Make whatever context you pick clear even if it is in multiple contexts.

Next, set a time horizon for the headlines sometime within the next 6 to 12 months.

Lastly, this is often used to frame positive outcomes. However, after you’ve determined what success looks like it is worth considering repeating the exercise at a later date (e.g., one week later) with the converse: focusing on headlines that report failures, disasters, or problems. This can help your team see threats as well as possibilities.

The materials you will need are pieces of paper (preferably sticky notes because they are easily portable and can be re-arranged) and a whiteboard or flipchart/newsprint sheets of paper and markers for a facilitator (who can be external or a member of the team) and the team/participants.

Activity

Individually, have participants brainstorm headlines they imagine for the time horizon you have set. Give them about 5-10 minutes and ask participants to strive for volume — lots of ideas — over quality.

As a group, post together (with stickies) or share the ideas that individuals have generated. This can be done by having individuals post up their sticky notes on a wall and then later organized or by doing successive round-robin reporting where everyone presents a single idea in as many rounds as there are ideas.

We suggest having the group vote on headlines that they like, elicit the strongest reactions (positive or negative), or are the most provocative. Aim for 3-5 headlines. With these headlines explore as a group some of the assumptions that are in place for this headline to come true. The aim is to answer the question: what would have to happen for this to become a real headline?

Why?

This activity helps you set and frame a goal for your organization, project or product. It can help elicit information about what kind of aspirations, assumptions, and ideas that your team has about what you are doing. It will also allow to identify what kind of relationships, resources, or facilitators are needed to get from where you are to where you wish to go over the time horizon you’ve picked.

If you do the negative case headline, this technique can help frame what kind of necessary activities are required for success and where they can possibly go wrong. it will allow you to identify threats and risks associated with what you’re planning to help account for that in your plan.

This simple technique is powerful and can be used in a single session, with multiple units, or as part of a planning exercise and the dividends are great. It’s fun, creative, and informative.

If you want to see more about what this can do, contact us and we’ll gladly help you set up a foresight scan and strategic plan for your project or organization based on this kind of futures thinking.

Dive In Process

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Much attention is paid to tools, methods, models, and other artifacts as a means to support learning and innovation while much of what makes real change happen is actually a process. It is doing, not thinking. It’s diving in to the pool rather than focusing on the fences around it.

Today we look at one of the most simple, powerful means for creating change in complex systems: the diving-in process.

From Confusion to Coherence

Uncertainty is troublesome and often prompts a pause. When the situation is murky and situation complex, the strategy forward is to generate coherence where there isn’t any. That comes from taking action with a commitment to evaluation and learning.

By taking action we start to affect the situation around us creating a pathway forward. By paying attention and learning as we go ahead we can quickly determine whether the coherence we create is beneficial or not and start adjusting as we go until we are able to generate a stable situation where the path forward is clearer.

Diving in to a situation is not being reckless when accompanied by strategic learning through evaluation. Capturing data on what happens (e.g., observations, quantitative, etc..) will provide you with something to focus on amid the confusion and that will lead to seeing patterns, which is where coherence emerges.

Application

Diving in is as it sounds: take a leap of hope. First, make a conscious, deliberative strategic decision to pursue a path of action without expectation for an outcome, only for learning.

Build a set of metrics that are simple, have low ambiguity, and can be applied readily to capture feedback from your actions. These might be sales numbers, website traffic, number of clients or patients seen, occurrence figures — anything that is tied directly to your actions. It’s about creating that smallest visible system. These can be observational, numerical, or something else.

Next, commit to attentive, reflective sensemaking. This means capturing and examining your data regularly and often to look for patterns. Where you see patterns — and preferably, where your team sees them (this is best done as a group) — start reflecting on what it might mean. Is it positive? Negative? Too soon to tell? As patterns emerge, you follow them and document what actions you take in response to those patterns.

The last step is to adjust your strategy as necessary and repeat until you’re moving into a place of greater certainty and clarity about what to do.

This will generate coherence and enable you to take a wise action next.

It doesn’t eliminate uncertainty altogether, rather this approach allows you to avoid being paralyzed by it and potentially create positive benefits in the process of reducing it.

If you want help with finding pathways forward through uncertainty reach out and contact us. We can help you see opportunities and design strategies to take you away from confusion to coherence, safely.