Police (and some parents) know the secret to spotting a lie in a story: ask someone to repeat that story backwards. As it turns out, it’s a lot easier to concoct a false story going forward than it is backward because of the way we logically connect events in our heads. This same technique can […]
Narration Interrogation Read More »
When we design any service or product we are creating it with someone in mind. Personas are a design-oriented approach that can enable us to envision this ‘someone’ – our markets – to better design our products and services for them. Whether it is a new software product, a grant-making project, a collaborative initiative, or
Personas: Visualizing Your Audience & Customer Read More »
With so many people working from home and using their communication devices to do many of the tasks we once did in other ways or are now doing much more often or differently it’s tempting to think: it’s a perfect time to reach people for my research project. That might be true, but it’s also
Better Data Collection Read More »
Our principal, Dr. Cameron Norman, was recently interviewed for University Affairs magazine on the topic of design thinking. Speaking with journalist Tim Johnson, Dr. Norman discussed what design and designers offer those seeking to tackle complex, thorny problems. [Dr Norman] notes that designers, especially product designers, are typically experts in conceptualizing problems and solving them– ideal skills
What is design thinking? A look at universities Read More »
