Change through design is the fundamental feature of innovation. This page and the innovation toolkit that it’s a part of are one of the ways we seek to share our experience of innovation. Innovation is very natural, but also something we can learn. To provide alternative ways to learn about innovation and change-making we’ve launched […]
This simple metric can be a big determinant of innovation success. A prototype is developed when you’ve developed an idea to the point where building a conceptual ‘mock-up’ to test and challenge is possible and desirable. A prototype is the conceptual realization of an idea and allows us to test its fit for purpose ahead
Prototype Death Rate Read More »
Is there a competitor or colleague that does something you admire? Is there a small pang of jealousy or envy in how another firm does what it does? Rather than lament it, embrace it. We can channel our impressions of others into benefit if we transform our envy or observations into actions. This is a
Copy Cat: Learning Through Observation Read More »
Many transformation efforts fail because they focus on what people say they want, not what holds their attention and are attracted toward. This is the role of attractors. We’ve written about attractors before and how to map them, however in this post we want to explore how they benefit strategy development more fully. An attractor
(At)tractor Beams for Transformation Read More »
If you are looking to generate a sense of what your planned service looks like in practice why not draw it out? Filmmakers know the importance of the process of storyboarding. A storyboard is simply a visual representation of what you expect might happen from moment to moment in a service encounter. Storyboards allow us
Concept Scenarios + Storyboards for Service Design Read More »
