We’ve used the 5 Why’s as a powerful, simple vehicle for fostering conversations about why we do things. Often, particularly with well-established programs and services, we lose the connection between the rationale behind why something was done and what value it brings. A technique called the 5 Why’s could help us get closer to this …
Design is a human-powered field of practice that combines imagination, certain ways of thinking, and making things. There’s a lot of myth-making and mystery language associated with design, so don’t let that confuse or lose you. Design is a field made of disciplines, but it’s also the discipline of innovation. That’s how we see it. …
The power of perspective is one of the things that differentiates high output and impact innovators from others. It’s easy to get lucky or have good timing, but it’s another to create value when those things don’t happen. One of the ways we do this is by engaging in some perspective-taking. This simple exercise and …
One of the most profound, fun, and engaging techniques for creating an attractive service or product design is oddly focused on the exact opposite: Designing for Awful. How to use this This strategy is as simple as it is effective. When workshopping ideas allot some time to have participants develop ideas and designs for the …
Product and service developers can easily be fooled into thinking all they need to focus on is the moment of engagement with their product. The design method “A Day in the Life” can help us put our potential audience (customer, client, or “user”) into a clearer perspective. A Day in the Life is a simple …
