Cense

Innovation to Impact

Selecting a Coach: Lessons and Tips for Performance

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An interesting thing happened to Emma Raducanu, the teen tennis star who came from being ranked 150th in the World to winning the U.S. Open in 2021, in the first tournament she competed in since that win: she lost in straight sets. Raducanu had steamrolled through the entire US Open seemingly out of nowhere to win the tournament by beating Layla Fernandez, another young woman also having a remarkable run from being almost unknown to the finals.

What happened? For starters, she fired her coach. This was the same coach that had helped her to get to the podium in New York. The reason? She believed she needed a coach to help her stay at the top, not just get there.

While it’s too early to tell what the implications of Raducanu’s decision was it seems to mirror what happened to another promising young tennis star, Eugenie Bouchard, who did something similar after tasting some early success and has since fallen far down the world rankings never to recapture that early success (yet). An effective coach can make a substantial difference in the performance of a person or an organization but only if there is a clear-eyed view to what a coach does and does not do.

The decision to fire or hire a coach can have lasting effects on performance and yet these effects are often misunderstood. Here we break down what you can expect from a good coach and what to look for when things don’t go well.

Knowledge

Coaches bring together three kinds of knowledge together in working with their clients: process knowledge (how to get things done), technical knowledge (specific knowledge about skills, tools, and their application), and content knowledge (knowledge about the topic that we’re trying to address).

Combined with praxis (creating learning through action loops) a coach weaves this all together with their client.

Knowledge Practice

Practically, knowledge involves having a coach with experience and an ongoing commitment to learning. It’s why we call it practice, it’s about ongoing work to keep up on the latest knowledge and sharpening skills. A strong coach should be doing this with their work and supporting you in doing this with yours.

Strategy

Coaching can involve a variety of factors that can facilitate performance. The first of these is strategy. It is here that we often see the tangible effects of coaching with athletes, other individuals, and organizations. Here, the coach is involved in developing a strategy or in its execution. If you change the coach, you may very well change the strategy. Good strategy is alignment of purpose, vision, resources, and execution and a coaching change might shift how any or all of these are realized in practice.

Strategic Design

Strategy is about design – it’s a conscious intentional plan made into reality. Good coaching is about ensuring that there is a plan, the plan is executed, that it is adaptive and developmental, and that there are sufficient evaluation mechanisms to help you learn and grow. You cannot have a strong strategy without an evaluation plan to know whether you’re moving closer or farther from your goal.

Focus

Related to strategy is focus. Coaches often help their clients focus on specific things and away from others. This is done often by learning about what is holding attention in the first place. What is an organization focused on — both fears and hopes? This is very much about training for a mindset, not just a skill set. There is a big difference in avoiding what you fear compared with moving toward what you want.

An organization with a defensive mindset might be more likely to focus on how to protect market advantages or the avoidance of risks.

An organization with a opportunity mindset may still acknowledge risks and fears, but may focus its energy on getting to where it wants to go in spite of the challenges.

Mindsets for Change

Assess your coach on their ability to build the kind of relationship that allows them to learn how best you learn, how you see the world, and to create a profile of your mindsets. No coach should assume you have any particular mindset or that you use it consistently in the situations that matter. Great coaches pay attention to what you do and why you do it.

Motivation & Systems

Another coaching issue is motivation. This is the soft-skill process of keeping someone energized and brings together all of the other components within a system or structure. Motivation is about cultivating a ‘spark’ or ‘fire’ in someone to encourage them to take action. Systems are in place to help create habits so you don’t have to rely on motivation. Motivation requires a lot of energy and the benefits are many, but good systems are even better because they make behaviour change easier to do because they scaffold and anchor behaviours on to habits.

For example, people don’t usually have to feel motivated to brush their teeth or drink water when they are thirsty.

Coaches put in good systems and create a means to motivate their clients when those systems aren’t in place or when they are not enough.

Motivational systems

Combining the right kind of inspiration with systems that sustain that energy over time so you don’t have to rely on it all the time is key. Avoid coaches who focus only on motivating without creating systems to reduce the reliance on high-energy things like motivation to carry you forward.

Selection

We lastly want to say that a coach is a partner in your success. A great coach succeeds when you succeed. They are to be partners in your success, not just a consultant. As such, relationships are very important as much as anything else in this list. Find the fit and recognize that it might take some time to find that fit and to put the practices into place.

For Emma Raducanu, this initial setback might be a bump in the road to finding the right coach and the right fit. It could also be the start of a fall backward like we saw with Genie Bouchard. Time and good care will tell.

Coaching is part of what we do and we take it seriously. If you’re looking for someone to help see things differently to better do things differently, we can be your partner. If that’s what you need as a leader or an organization, let’s talk.

Photo by Moises Alex on Unsplash, Josephine Gasser on Unsplash, and Hermes Rivera on Unsplash

Mind Maps For Complex Projects

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A mind map is a powerful, simple organizing tool that features a lot of information on a single page. We use mind maps and other visual tools to communicate relationships between ideas, people, project components and topics with our clients and partners. We present a short introduction to how and why you might want to use mind maps in your work.

A mind map is a visual representation of a project that links actors and actions together. This article focuses on using mind maps, not creating them.

Below is an example from software provider Lucidspark (which is a tool for creating mindmaps) that illustrates what a mind map is and how it can connect ideas and actions together.

Visualizing our Relationships

A search of Google (or any other search engine) will find thousands of visual examples of what a mind map is. There are few ‘essentials’ for mind mapping, which is among its most attractive features.

A complex project is one where there are many things happening at the same time, at different time scales, and involving many interdependencies and actors. That’s just a way of saying: there’s a lot going on.

It doesn’t matter how you organize your mind map only that it is useful. That means it provides information that you can make decisions with and act on. If it does that, it’s a good mind map.

Once we have that in place, the mind map allows us to examine the relationships between the nodes and topics to assess their fit. The expression ‘getting on the same page‘ reflects an ability for all of those looking at the document to have a similar representation of what’s on that page. The mind map allows us to verify relationships between entities, determine gaps or inaccuracies, and explore different ways of connecting things together.

There may not be a single ‘master’ map that is better than all, but there may be a map that is more useful than others.

How to Use Mind Maps

When we use this with clients and partners on projects we aim for the following:

  • To examine the assumptions involved in the project
  • To explore alternative relationships of fit and see if the map is the best representation of what we are looking at
  • To guide the project and keep the topics on track
  • To provide a building block for connecting ideas together (in ways that weren’t done previously)
  • To map out a system of relationships
  • To use colour and visuals to surface feelings, thoughts, and other emotional aspects of the project that might influence the strategy or outcomes

By creating a visual representation we see the whole project and the relationship context. Relationships are the key in any complex system. When we visualize these relationships it allows us to see how the actions in one relationship can affect others. Visual maps can aid us in anticipating possible effects.

(Note: We don’t use the term ‘unintended effects’ – just effects because in complex systems it’s too hard to predict cause and effect with any degree of accuracy).

We continually refer back to our maps to help ensure we are accounting for all relationships of importance throughout the project and not just those that have the most amount of activity within them. It’s incredibly difficult to track this in our heads or in something like a spreadsheet or text document.

Mind maps can be great tools to visualize a lot of information and get you and your collaborators on the same page when it comes to understanding what is going on in a complex system and program. Try it out — they are easy to create and simple to use.

If you want to use this approach to visualizing your programs and using this to help you innovate, contact us – we’d love to hear from you.

Knowing Thyself: Colleagues, Coaches and Consultants

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Self-knowledge is a great asset, however the reason we often hire an external consultant is because we know a part of ourself so well that it becomes difficult to see other parts of who we are.

We obviously have a bias toward the role of external consultants because that’s what we do, but we also recognize that part of role that we are often asked to play can be filled by different people or sometimes the same person playing many of them.

We refer to three C’s: Colleagues, coaches, and consultants. These are not mutually exclusive from one another and can be separate or combined. In each case, however, the role is focused on specific tasks that we want to highlight in helping you identify what best serves the particular situation or problem set you face.

Colleagues

Perhaps the most neglected role of the three are colleagues (or peers). A colleague is someone who works within the same field, department, team or organization as you and can provide feedback and perspective on the work you do and your performance. Because they know the work, they can speak to technical issues very well. However, because they are close to the work (and maybe you) they may include the same biases and limits to perspective as you do, too.

Colleagues offer the following:

  • Deep knowledge of the situation, context, and circumstances of the work. They know what you know and experience what you experience. There is little need to spend extra time empathizing with your situation.
  • This familiarity allows for more quick-to-start and nuanced conversations about issues.
  • Familiarity also allows for great compassion: it’s easy to talk with your peers about issues that might seem too far removed from others.
  • This familiarity also brings the same ‘blind spots’ and potential prejudices around actions, behaviours, policies, and possible outcomes. This can limit what is ‘seen’ and what is proposed.

Coaches

When you think of the highest performing athletes do you think about their coach? They all have one.

Athletes know the value of coaches because it’s only through that blend of expertise, motivational energy, and shared commitment through feedback that they can improve. The same is often true for organizations and individuals.

A good coach provides:

  • Someone on your team who is committed to the same project as you. Their success is yours.
  • Expertise in performance and how it relates to your specific industry or context.
  • A more intimate relationship in that they are focused on you (or your organization) and thus is more sensitive to its ‘moods’ and rhythms than someone who is more distant.
  • A coach has a separate role from who they support so, unlike with colleagues, there is less confusion and more clarity about what specific benefits a coach can and will provide without the potential for it to be conflated.

Consultants

A consultant is like a coach in that they bring an outside perspective – even more so.

A consultant is someone who is freed from the specific demands associated with the role, outcomes, and processes associated with your work and offers expertise and a different perspective on what you do. Many times we are so engrossed or familiar with what we are doing that we are unable to see new possibilities or consider alternative pathways for working.

Consultants provide many distinct benefits:

  • A consultant may not have specific domain expertise as your organization.
  • Alternatively, a consultant may have deep expertise in the domain you work in, but less in specific processes. They might also possess both. In every case, their value is in separation from the day-to-day activities of your work. This provides a more dispassionate view of your work. (Note: we don’t believe it’s necessarily more objective, just different — we all have biases).
  • Consultants can provide tactical and strategic advice much like a coach but without the closeness to their client and the same investment in the work. This isn’t to say that consultants care any less for the success of their clients, rather they are not part of the team and thus are not affected by the same fears of failure or concerns as a coach is.
  • Because consultants work at a distance they also are more likely to be versed in methods, tools, knowledge and practice skills that allow them to work well with groups who are unfamiliar to them (yet are similar in need or content expertise). This allows them to be bridge-builders within and across organizations and networks more easily.

Having others help us to know who we are, support our work, and provide expert advice is invaluable. Whether you are seeking to “level up” or simply maintain your focus and performance consider bringing in someone who can help you go further and cheer you on.

Whether its your peers, a coach, or a consultant you’ll find that long journey to excellence and innovation is far less lonely.

If you work with human services and systems and want someone who might serve to motivate you and help you to learn, we might be able to help. Contact us and let’s talk about coaching, consulting, and community.

Designing for Humans: Considerations for Innovators

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Over at our sister site Censemaking we wrapped up a series called Design for Humans. The focus of the series was on different considerations that we must make in the process of designing useful, impactful things for the world around us.

Strangely enough, we often don’t do a good job at designing for humans with our services and products. In the process of innovating, we make many assumptions about how the innovation will be received and the impact it will make.

There are reasons why real substantive change is actually very difficult to generate. Humans are difficult to work with and to influence and the more we can design for how humans actually live, think, work, and play the more likely our change-making efforts will yield positive results.

Deeper Research

One of the ways to do better design for humans is to conduct detailed research. This goes beyond a few focus groups or observations toward more fuller engagement with different audiences. Strangely, many of us actually don’t really know what we want. We think we know what we want or that we know how to articulate what we want.

Research in this context involves the time, care, and attention to who people see themselves and who they act as. This is about our imagined reality and our lived one. (The two intersect and diverge through our days and life).

Many of our purchases are based on decisions that involve aspiration, comfort, fear, convenience, ethics, and utility in different combinations. These are both our own and the ones that we adopt from others depending on our situation. Individual decisions are very often tied to collective ones. If we do not understand the different groups we are affiliated with or aspire toward being a part of, we lose much of what is known about what drives a decision.

If we do not take the time to understand who it is that we are speaking with or seeking to influence — their individual set of values, beliefs, and experiences — then we will create a ‘mass’ for a ‘mass market’ that is unlikely to be receptive.

Luck and Science

A great deal of impactful design is based on a dance between luck and science. Viral marketing campaigns are more brilliant in retrospect than in advance. As Tendayi Viki and Mitch Joel recently spoke about in their conversation on innovation, most great innovations look absurd in advance and clever in retrospect.

This means great design is about framing the ridiculous.

It also means ensuring that, practically speaking, we must consider the very way we humans think, feel, and live — which is often ridiculous to the outsider. Great campaigns and products tap into this.

They also are about luck. Designing for luck through great observation, research, testing (prototyping), and ongoing evaluation ensures that what we put into the world has the potential to succeed in making some positive difference, not necessarily that it will no matter how good it is.

Whether its luck, perception or something else we find ourselves recognizing that the gap between what we think is valuable and useful and what others think (or are willing to consider) is large. The Chasm illustrated above is real and rather than engage in a futile effort to design around it, we need to recognize that there are sharks in those waters.

That’s what they did in the film Jaws. When we design for that, we design for humans (and sharks).

If you’re looking to create something more human in your work and need help, contact us and we can help make sure you don’t get eaten by the sharks you’re swimming with.

Images by Business Illustrator used under license.

Innovation Like An Epidemiologist

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What if innovation was like epidemiology? What if we wanted to understand the source, scope, scale, and spread of an idea or product?

That’s one way that we think about the innovation process.

Innovation – like a virus — is similar to infectious disease epidemiology. Both of these areas look at the development of something, its effects, its spread, and how it scales over time. Both innovation and epidemiology require evaluation as well.

Viral Innovation

The parallels between infectious disease epidemiology and innovation are many. The first of these parallels is between a virus and an innovation.

A virus develops and mutates as it has more exposure to hosts. A virus ‘learns’ from what it does and adapts to fit a changing context. Innovation does the same thing only with an idea, product, or service. For innovators, the aim is for healthy development and the creation and distribution of the product or service. This is what research and development and marketing is all about.

Innovation and epidemiology are also both interested in the spread and scale of things. If an innovation works well in a context we might want it to spread to other contexts. Innovators often want their products to scale as far and as wide as possible. Sometimes innovations scale and sometimes they don’t.

The way we know this is through conducting detailed, systematic monitoring and evaluation.

Epidemiology, like innovation, is driven by evidence from the laboratory and the real world together.

Stages of Development

At Cense, we also look to another parallel between the two areas: research and development.

Innovation develops in four stages that are similar to phases of research trials.

The role of design and evaluation is different for each stage. At Stages 1 and 2 the emphasis is on working with innovators to align their intentions with their design to explore what it (the innovation) does and how it does it. This is where design thinking and strategy are most prominent.

At Stages 3 and 4, the aim is to build an evidence base and strategy to spread and scale the innovation. At these stages, the focus is on marketing, distribution, and amplification. Evaluation in these stages focuses on the larger impact and the means by which the innovation is implemented and adopted for use across contexts.

Like an epidemiologist, its important to collect data to support moving the innovation from each stage. It’s also important to explore what kind of effects — positive and harmful – are generated at each stage.

At Cense, we work with our clients to design the right evaluation and strategy for each stage of development. There are no ‘one-size fits all’ approaches to innovation. Much like with a virus, an innovator must know what their innovation does and what will change at each stage and scale of its development.

What is key is designing data collection and strategy that is fit for purpose.

Viruses aim to spread and survive just like innovations. By thinking like an epidemiologist you can help your innovation to survive and thrive like the best kind of virus.

Photo by Bill Oxford on Unsplash