Cense

Innovation to Impact

Breaking the Ice

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Meetings, events, and other facilitated face-to-face gatherings only work if people engage with each other. Doing this requires some kind of interest or ability to connect with one another in person. While there are certainly some people who have little difficulty engaging with new people in unfamiliar settings, many struggle.

This is where the icebreaker comes in.

Software and services firm Atlassian has prepared a great list of practical exercises to help spice up the usual icebreaker. These can be taken as they are or adapted for use at your next meeting or event.

Surprise

The first cluster of these uses the notion of ‘surprise’ to get people talking about something that is low risk but also gets people curious. For example, questions like these are nearly impossible to predict answers to and also can enlist some creativity in responses without necessarily revealing too much about a person.

  • What animal would choose to be, and why?
  • What is your superhero name?

Fun

Another theme within these techniques and tools is fun. One of the approaches to fun is to leverage surprise with an activity that allows people to share in an experience. An example is co-creating something. While design often looks to create the best of something a fun way to engage small groups is to create the worst of something.

This approach is similar to the program flipping exercise we do as part of the Design Loft Experience where we ask participants to design a program in a way that takes the current expectations and makes them a little worse. Do it over and again and you create a space for fun, creativity, and a chance to explore an issue in further detail.

Make your next meeting different and engaging by introducing surprise and fun to the way that people connect with one another.

Budgeting for event success

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Among the most important elements of any project or procurement plan is the budget. A budget not only accounts for costs but also helps articulate the drivers of those expenses, forcing project planners to consider the logistics behind what goes into a project and (hopefully) what comes from it.

One of the mistakes that organizations make in budget development is that it is too often done apart from the planning and operations of the project, particularly with events. How often do we see well thought out project plans scuppered at the last minute because, upon running the numbers, it was determined there weren’t enough funds available to execute the project as designed? Or the intensity, quantity or quality of program components are reduced to save money after the fact?

It’s about more than money

Budget setting is about more than money: it’s about impact. It’s been estimated that 80% of the environmental impact of any product (or project) is determined at the design stage. Whether that number is specifically correct or not, it’s not hard to see evidence of the impact of design on what comes next. Once the budget and other parameters are set it is the work of project staff to figure out how to work within those parameters to achieve a result: that’s the power of the design to shape the outcome.

While money is important, one of the often forgotten budgetary items is time. There used to be a product called the Tim Timer that was a small desk clock that allowed you to input the average cost per hour of time spent per person attending a meeting and then tracked that for the length of the meeting. A meeting of 10 senior managers who might make, on average $80/hour, meeting for two hours would result in a meeting cost of $1600. If half of those managers didn’t have to be there, that means $800 was wasted in just two hours. When we factor in lost productivity for those two hours and the accumulated impact on morale and motivation of attending more meetings that mean little, the costs rise.

When we factor in lost productivity for those two hours and the accumulated impact on morale and motivation of attending more meetings that mean little, the costs rise.

Time and impact

Consider another example: hosting a learning event. If the focus is on introducing people to new content, most planners will focus on the curriculum. However, consider the possible aims: to increase the knowledge, skills, and capacity of attendees to do something. If that is the case, a curriculum is only part of the issue. How the event is organized, how it is facilitated, how the discussion is supported, what learnings are captured, and how attendees are prepared in advance to learn and supported afterwards in integrating that learning is all part of achieving that objective.

This requires consideration of how the event is designed for learning. Each of the elements above can be managed well and skillfully or ignored and poorly executed. How often have we been to learning events that simply didn’t prepare us for learning at all despite having high-quality content available? How much did we retain, forget or ignore as a result?

This is about budgeting not only money but the time, care and attention required to make the most of the investment in learning and people. One example of how these considerations fit in practice is in the CoNEKTR model of learning developed for busy people, diverse groups, and complex problems. CoNEKTR brings together the science of complexity, social networking tools, and design-driven approaches to social learning and innovation in ways that maximize the time and energy of event participants.

Strategies for better budgets

To effectively build budgets that will create the greatest benefit for the time and money spent, consider these tips:

  • Bring together those with the knowledge of the finances, logistics and strategic intent in co-developing the event plan early in the process
  • Consider both the cost of time and the opportunity costs associated with the event
  • Price your event based on value: what are you expecting to get from your investment?
  • Evaluate the impact of your investment to align your future plans with the outcomes of your current event. This determines how well you managed to accomplish what you set out to do
  • Invest in time and focus. If you’re organizing the event in-house, is the focus on the event drawing you away from other things related to the operations of your business? Do you have the time to invest in delivering the value you seek from the event?  Ensure that you can focus on the event, its purpose, and its outcomes without distraction.

If you need help building better value for your events, facilitating networking, measuring outcome and creating memorable, impactful learning opportunities connect with us and see how we can help you focus and do more.