In any innovation project, there is a need to set the starting point so you know where you’ve come from in understanding where you are and where you are going to. We’ve often referred to this as setting a baseline. Another way to frame this is about setting the stage for what’s to come — …
If you’re looking to measure some form of progress or impact connected to your innovation (a product, service, or policy) then paying attention to the starting point is critical. Evaluators call this a baseline and it’s maybe the most important line you can draw. A baseline is really the point of comparison for all you …
