Product and service developers can easily be fooled into thinking all they need to focus on is the moment of engagement with their product. The design method “A Day in the Life” can help us put our potential audience (customer, client, or “user”) into a clearer perspective. A Day in the Life is a simple […]
Design for Living: A Day in the Life Read More »
A simple set of questions can help your innovation before you start your project. You can save years of pain and problems and see beyond the fence into the pool of opportunity beyond.
Surfacing Invisible Rules Read More »
Service and product design involves creating something, envisioning it’s use, consideration of its effects, and hopefully seeing it achieve a goal. When we are creating or planning our project we need to consider all of that on top of the many ideas we have about what that product or service ought to involve. That is […]
Capturing learning requires a focus on the journey, not end. Thinking like a designer can shape what we learn and how. Learning is both a journey and a destination and it’s through recognizing this that we can better facilitate intentional, deliberative learning to support innovation and development. By approaching this journey through the lens of […]
Creating Design Pathways for Learning Read More »
There is not a bigger question for innovators — social, product, service, policy — than What are you hiring this [ ] to do for you? Let’s break this down a little and then explain why we ask that at the beginning of any engagement and all throughout from the first meeting to the final run […]
Innovation’s Single Biggest Question Read More »
