One of the most remarkable tools we have is the Internet powered by personal computers or tablets. There is nothing that generates more power to transform than these two tools taken together. When you step back and notice, it’s easy to see how these tools create something that once only large media companies had at their disposal. Consider the notion of writing something original or remixing something else and within moments be able to share that with the world. That is what we have.
Seth Godin is someone who knows how to pick people, but more importantly how to pick himself. By assuming that the responsibility for change lies with others we give permission to not use the tools we have to make remarkable things. It means less knowledge translation, fewer accessible products, smaller reach and more squandered potential. By writing a blog, connecting on social media, write and publish your own book, film your own presentations or create a video or podcast you adopt the power of these technologies to make a difference and change.
No, publishing a blog won’t change the world by itself nor will sharing a podcast, but it’s a lot more compared to having those ideas picked by others for launch (maybe) some other time, some other place when the conditions are perfect. In 20 minutes, Seth inspires us to pick ourselves and make the change happen with small steps, done often to give ourselves permission to create and maybe others credit at the same time.