Insight | Action | Health | Impact

Strategic Design For Health: Systems to Service to Impact

At Cense, we use strategic design to generate healthy, sustainable innovation and impact.

Our approach is grounded in the following:

  • How people think and behave (behavioural psychology)
  • How systems work together (systems thinking)
  • How to gather and use evidence (professional evaluation)
  • How to plan for the future (strategic foresight)
  • How to design solutions (service design and implementation science)
  • How to lead through complexity

This unique combination enables us to create products and services that make a difference.


Impact By Design

Whether you are at the beginning of your organizational journey or further along, we are here to support you. We bring over 25 years of experience as consultants, designers, academics, and leaders in the health and social innovation sector. We are a design-driven consultancy that specializes in serving health serving organizations.

At Cense, under the leadership of Dr. Cameron Norman, we offer:

  • Strategy development: from plans to implementation to evaluations
  • Professional evaluation for learning and development
  • Service design for health and care
  • Training and coaching for creativity, design thinking, and leadership in complexity

Strategy Development

What sets Cense apart is that we take a design-driven approach to creating a full-cycle strategy for your organization: from planning to implementation to evaluation of impact. Our strategic design approach creates plans that are fit for purpose and health. We help you lead into the future, not the past, and through complexity. Whether it’s developing new strategic plans or bringing fresh thinking and insight to your existing strategy, we help you to adapt, lead and create impact.

Evaluation & Learning Systems

Generate real-time evidence and actionable insights through our Credentialed Evaluation services. Our design-driven developmental evaluation approach creates learning systems that help you course-correct quickly and demonstrate impact to stakeholders. We create actionable, accessible evaluations and systems that you can learn from and use to make strategic decisions, not for reports that sit on hard drives and shelves.

Service Design & Innovation

Our strategic design approach connects what you aspire to accomplish, what you do, and what you produce. We help you connect your goals with a theory of change and translate that into service excellence and health impact. We help you create a service architecture that is sustainable, ambitious, and impacful.

Design-Driven Creativity and Leadership

Enhance the creative capacity of your leadership team and develop adaptive leadership capabilities through practical training, coaching, and facilitation support. We build you a tool set, skill set, and mindset for innovation, adaptation, and creative leadership. Our award-winning approach to education and training will transform you and your team and unlock your creative potential.


Your Starting Point for Creating Impact

Learn and Listen

Explore our services to learn how we can support your work, and subscribe to our learning resources to stay inspired. Visit our blog and Censemaking for insights on strategic design for innovation and impact. Learn even more by listening to Cense’s profile on the Deep Dive interview.

Deep Dive Podcast Profile of Cense

We acknowledge that our office is located on the ancestral and traditional territory of the Haudenosaunee Confederacy, the Wendat, and the Mississaugas of the New Credit First Nation. We pay our respects to the Elders, past and present, and to future generations who continue to care for this land. We commit to supporting Truth and Reconciliation through ongoing action, advocacy and education.

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